Genesis 35:7
He built an altar there, and called the place El Beth El; because there God was revealed to him, when he fled from the face of his brother.
World English Bible (Public Domain)
In context
Before · Genesis 35:5–6
5They traveled, and a terror of God was on the cities that were around them, and they didn’t pursue the sons of Jacob. 6So Jacob came to Luz (that is, Bethel), which is in the land of Canaan, he and all the people who were with him.
7He built an altar there, and called the place El Beth El; because there God was revealed to him, when he fled from the face of his brother.